Welcome to Markage! In this guide, we’ll break down different types of customers and what motivates them. Understanding these types will help you better serve them and improve their overall experience with us. This guide is designed to be straightforward, avoiding complex language so that anyone can follow along, even if you’re not familiar with digital marketing.
Why Understanding Customer Types is Important
Every customer is unique, but they often share common traits. By grouping them into categories, we can create personalized experiences that lead to better relationships, more sales, and stronger loyalty. When we know why a customer is shopping and how they behave, we can give them exactly what they need.
Let’s dive into the five main types of customers we typically see online.
1. Go-Getters
Who Are They?
Go-Getters know exactly what they want before they even visit your site. They come with a clear goal in mind—whether it’s restocking something they buy regularly or finding a specific product they already decided on.
What Motivates Them?
They value efficiency. Go-Getters want to find their product quickly, buy it, and move on. They don’t care about sales or browsing for other items. Any distractions, like pop-ups or unnecessary steps, will frustrate them.
How to Serve Them:
- Make your search tool easy to use so they can find what they want fast.
- Keep the checkout process simple and quick.
- Offer options for fast reordering if they’re buying something they purchase regularly.
- Avoid offering additional products or promotions during checkout.
Example:
Imagine a customer who needs to buy their favorite brand of shampoo. They go straight to the search bar, find the product, add it to their cart, and complete the purchase in a matter of minutes.
2. Novelty-Seekers
Who Are They?
Novelty-Seekers love exploring new and exciting things. They browse for pleasure and enjoy discovering what’s new. These shoppers are all about finding the next big thing and are easily tempted by interesting or trendy products.
What Motivates Them?
They crave excitement and variety. Novelty-Seekers aren’t necessarily looking for a specific item—they’re more interested in what’s new, popular, or unique. They’re also likely to share their finds with friends and on social media.
How to Serve Them:
- Regularly update your site with new products or collections.
- Highlight what’s popular or trending on your homepage.
- Encourage social sharing by adding share buttons on product pages.
- Offer personalized recommendations for similar products they might like.
Example:
A Novelty-Seeker visits your site just to see what’s new. They click around to different categories, read reviews, and finally make an impulsive purchase on a cool gadget they didn’t know they needed.
3. Investigators
Who Are They?
Investigators are thorough researchers. They won’t buy anything until they’ve compared every option and read all the reviews. They take their time to make sure they’re getting the best product for their needs.
What Motivates Them?
They want to make informed decisions. Investigators need to feel confident that they’ve chosen the right product. They’ll spend hours reading reviews, comparing features, and checking prices.
How to Serve Them:
- Provide detailed product descriptions, including specs, pros, and cons.
- Highlight customer reviews and expert recommendations.
- Offer comparison tools so they can easily see the differences between products.
- Save their shopping cart so they can come back later to finish their decision-making.
Example:
An Investigator is looking for a new laptop. They visit your site multiple times, reading reviews and comparing prices before finally making a purchase.
4. Thrifters
Who Are They?
Thrifters are all about getting the best deal. They’ll go out of their way to find discounts, free shipping, or any other perks that make them feel like they’re saving money.
What Motivates Them?
Saving money is their top priority. Thrifters are attracted to sales, coupons, and promotions. They might even spend more just to qualify for a deal like free shipping or a gift with purchase.
How to Serve Them:
- Highlight discounts and sales clearly on your website.
- Offer discount codes or special offers in exchange for signing up for your newsletter.
- Make sure it’s easy for them to apply discounts at checkout.
- Show them how much they’re saving by listing both the regular price and the sale price.
Example:
A Thrifter visits your site and is immediately drawn to your clearance section. They find a pair of shoes that’s on sale and quickly add enough items to their cart to qualify for free shipping.
5. One-Timers
Who Are They?
One-Timers are shoppers who visit your site to make a specific purchase, often for a one-time need. They might be buying a gift, using a gift card, or making a big purchase they won’t need to repeat.
What Motivates Them?
They want to get in and out with as little hassle as possible. One-Timers don’t plan on becoming repeat customers, so they need a smooth and simple shopping experience to complete their purchase quickly.
How to Serve Them:
- Make it easy for them to browse through categories and find what they’re looking for.
- Offer a guest checkout option so they don’t have to create an account.
- Provide clear and simple product descriptions to help them make a decision.
- Ensure your site is easy to navigate, especially for new visitors.
Example:
A One-Timer is buying a wedding gift. They’re unfamiliar with your site and just want to find something nice, make a purchase, and leave without the hassle of creating an account.
Why This Matters
Knowing the different types of customers allows us to provide a better experience. When we cater to their needs, we not only increase sales but also build stronger relationships that can turn one-time buyers into loyal customers.
At Markage, we value every customer, and by understanding what motivates them, we can make sure they leave satisfied. Whether it's a Go-Getter who needs efficiency or a Novelty-Seeker who craves excitement, each customer deserves a tailored experience.
Final Thoughts
Take your time to observe these customer types as you interact with them. Each visitor has different needs, and by recognizing their behavior, you can help guide them to a satisfying purchase. This guide is here to support you in understanding these differences and applying them in your day-to-day tasks. If you ever have questions, feel free to ask for help!
With this knowledge, you’ll be better equipped to offer excellent service that matches the unique motivations of every customer that visits our site.
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